Coop Design System
For ux writers

Abbreviations

Keep text readable by writing out abbreviations when possible.

Abbreviations can make texts harder to read. This is why we usually write things out in full, such as "bland annat", "med flera", and "procent". If an abbreviation is needed, make sure to explain it the first time it appears.

This also applies to internal terms, such as "egna varumärken (EVM)", "fysisk förströelse (FYS)" and "Coop Butiker & Stormarknader AB (CBS)". Avoid internal abbreviations when communicating with customers or external audiences.